How do the design and the implementation of a company-owned BGM concept as a nationwide study conducted by the puls Marktforschung GmbH Nuremberg”shows on behalf of BARMER GEK, employers can specifically increase their attractiveness by workplace health promotion. “BARMER GEK Board Jurgen Rothmaier puts it in a nutshell: as companies meet the shortage and have the nose ahead in the competition for the best brains.” Prof. Dr. Bernhard Allmann can only confirm that the German University of prevention and Gesundheitsmanagement(DHfPG)/BSA-Akademie: against the background of demographic developments, it is more difficult to recruit qualified specialists and executives and to bind in the long term. Corporate health management (BGM) can be the deciding factor here. For one thing, when it comes to prevail against competitors in the competition for new employees.
At the same time, the performance and motivation of existing employees can be maintained by BGM measures. One Task, which is not easy with increasing average age of the workforce”. So the implementation in companies that create nationwide health initiative in the operation itself succeeds”supports businesses in building a corporate health management (BGM) and qualified competent staff in the operation as well as health consultants, and service providers in this area for BGM. The initiative was launched by the employers Association of German fitness and health equipment (DSSV e. V.) and the German Academy for prevention and health management, the sister company of the BSA-Akademie. The website of the initiative offers information and free practice tools also direct contacts with regional partners, which support companies in the conception and implementation of BGM.
“Recommended reading: performance and reward (BDA-medium) in the current issue of the journal performance and reward Journal of industrial engineering” find businesses corporate BGM extensive information on the subject. The magazine is published by the Federal Association of German employers (BDA). Authors in the current issue (health at the workplace even fashion”) are: Prof. Dr. Bernhard Allmann (DHfPG/BSA Academy) and Oliver Walle (including project manager of the initiative).