The creative company who propitiates a good environment of work more is valued by its employees and customers, therefore, will have more success. It must itself be led in consideration also that nor always the organizacional climate take care of the necessities of the collaborators, therefore is the consequence of the effect of the culture of the company in the organization, that is, of the attributions of the norms, uses and customs inside of the organization. Thus, he asks himself: why in as much organizations the services are given of so deficient form? Why they make it to the people with a so mediocre performance? Why are so frequent the claims of the external customers how much to the quality of the atendimentos? How many customers the companies lose for not being intent its climate? He arrives yourself to think it that the problem is in the lack of training or me the election and conscription of people. However, you are welcome he advances the companies to fire its employees, as if only they were the true culprits for the development of its work. To measure the quality of the services is a challenge, therefore the satisfaction of the customers is determined by many intangible factors.

If the organization of services intends to remain itself in the competitive market, the continuous improvement in productivity and quality must be part of its strategies and the corporative culture. The research of organizacional climate is a tool that can contribute very for this (LIGHT, 2003 p 168). She is necessary that the companies have people working joined to guarantee the satisfaction of the customers, therefore the human character gains prominence and therefore the motivation is an important factor, being that the diagnosis of the organizacional climate to point the imperfections that harm the quality in services. Employee to give a good service to it, she is necessary that it knows, that can and wants to make it.