Up to every fourth assessment, which is fake and the fakes are a lucrative business more and more buyers notice that something with the customer reviews at Amazon is wrong. Often, a SideShow is criticised in a review only to the licence, is not important at all. Of suspicion stirs readers, this or that reviewer read this book not once, his identity is fake and its recommendation targeted manipulation. Anyone who has ever shopped at Amazon can evaluate products, products which he has acquired not even there. Amazon seems to be little interested in the reviews mean finally content for the site. Up to every fourth assessment, which is fake and the fakes are a lucrative business. Many customers in the choice of their products on the opinions of other users trust in online shops. But how credible are the supposedly real reviews? Researchers of the University of Pennsylvannia and the Stanford Graduate School of business’ have the sales figures of 250 fiction books, the in the “New York Times” reviewed, analyzed.
It sales were examined four weeks before and four weeks after the publication of the book review. While the researchers found, that is selling books of established writers with an unfavorable review worse sales declined 15%. However, books by unknown authors sold much better sales increased by 45%. Consumers have been through criticism only on the book, which she otherwise ever not have perceived. “2009 it was announced that the American electronics manufacturer Beklin” Amazon reviews had bought. An employee of this company had offered 0.65 euros for every positive review. Other leaders such as Robert Iger offer similar insights.
The dizziness blew up and the reviews have been removed. The company apologized, but the reputational damage for Beklin stayed. It is also to write particularly perfidious, fake praise reviews generate suspicion that the Publisher and the author pushes his books through fake reviews. With such a positive review, the is a counterfeit, is everyone wondering who uses the praise? Of course the author and the Publisher. For this to work, such praise reviews are intentionally crude and inhaltsleer written that even the unbedarfteste reader must be suspicious and doubting the authenticity of the author. “But one must be as daft to give the worst reviews its competition and at the end of such a review with great praise” to refer to the books of the competition? In this sense: Any news is good news company information: Jutta Schutz (writer/author, journalist, psychologist, lecturer, mentor) writes books that inspire, motivate and provide special insider knowledge.