Monthly Archives: May 2013

Perhaps the stereotypes with which we have lived for so long we refer to people imprisoned between mountains of books, introverted, supposedly dedicated to deliver, day after day, bibliographic materials we ask them, without creating capacity. But those who cling to these conceptions risk being stranded in time, with a high mental underdevelopment. We live in a society where information has become a valuable well; However, its overabundance can us losing to various sources that coexist and that classified information is essential at all levels for decision making, from the simplest as what to buy in the week up to important military affairs. Not everyone can achieve an effective management of large volumes of information and for that studies the college career of librarianship and information science. It was difficult work; but fortunately there is already a better understanding towards the social role played by the graduates of this speciality. The Cuban librarians celebrate their national day on June 7. The holidays are a time to recognize achievements, progress and reward the personalities with an outstanding track record. At the same time, the day could also function as a wake up call about some of the problems that still affect the professional performance of librarians.

THE father of the bibliography CUBANA on 7 June 1802 born Antonio Bachiller y Morales, considered the father of the Cuban literature and in his honor is celebrated the day of the librarian. This man’s life was very interesting; Although its figure does not remember is with all the emphasis that it deserves. Bachelor and Morales was one of the intellectuals of greater recognition in Havana in the mid-19th century society. All highlighted on his erudition in various topics. Graduated from law at the Real y Pontificia Universidad de La Habana, held several administrative positions as of Secretary of the society economic of friends of the country and then assumed the Chair of philosophy of law at the University.

If the newspaper is doing poorly and has to close, you can run the risk of falling into a very dangerous pothole and put in risk your operations. This most likely would not happen to a hypothetical competitor that uses several different media to advertise. On the other hand and in another hypothetical situation, you could find, horrified, that the greater part of your potential customers do not even read the newspaper! Well, to be able to identify a good mix of marketing, is now necessary to consider that; people may respond differently to different stimuli. Some respond well to written messages, others images or graphs, others even to hearing messages, or any combination of all the above. Ideally, your marketing mix should include multiple channels and different ways of getting messages to your potential customers (market), for example; print media, internet marketing, radio, Visual Media, direct marketing, etc. The important thing here, is to combine channels with messages so that each channel used references from others that you are using in your marketing strategy. For example, If advertise you in a specialized magazine always get reference from other media you are using, unless you have a specific reason for not doing so; site Internet, some sponsorship on radio, the existence of a CD with your product or service information, etc. It is also very important to consider the market segment to which you want to go with each channel and the message type you should use, which will always be different, at least in its form, for each audience you want to reach with your advertising message. Finally, you must raise awareness that maintaining an adequate marketing budget is vital to achieve the objectives of any organisation. However, in these times of permanent crisis, you must make a special exercise in imagination and creativity in order to, under the current circumstances, the best possible marketing mixtures.