Tag Archives: advertising & pr

Conversion Rate

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Why high attendance figures are a little odd, no guarantee for success it is. Many operators of Internet-shops into joyous Rapture, when they see that many visitors to your site have managed it. High visitor numbers are equated with success. This is strange, because many visitors mean not necessarily many customers. The operator of a department store looks certainly no special cause for rejoicing if he evening although finds that many people are striped through its corridors, they have purchased but hardly anything. Many friends, few customers it’s not by coincidence, that there is a market, offered on your Facebook friends for sale.

It has fortunately nothing to do with slavery, the friends are only virtual. But companies that operate Web sites, often assume that it is good for the image, if many friends or like me clicks on the page can be found. This also isn’t so wrong. But virtual friends buy anything now. The focus must be on the design of the website lie. She need to convince already after a few seconds, the so-called 5-second impression is of crucial importance. He is convinced to stay, the visitors do not spontaneously of is again with just a single click away.

And inevitably arrive at the competition. By the way: so high bounce rates also Google don’t like to see. The search engine giant evaluates frequent and rapid jumps as inferior quality. Not entirely wrong. The gauge conversion rate many clicks on the site are beautiful, no question. But the question of how many of those clicks actually have reactions to the result is at least as interesting. This can be measured, for example, through sweepstakes or contests, but also to contact requests, downloads, inquiries, and last but not least purchases. You could follow well the logic that many visitors to the site already sooner or later lead to more sales, all a matter of time. And it is of course true that the odds of success if more visitors click on the page. Nevertheless should the approach be different. The question must be how it can get that many visitors again jump off without to be become active. A good conversion rate by customer care if a purchase 5 of 10 visitors, is the obviously better, than 20 visitors buy something only 4. Who so adjusts his side, that the 10 visitors feel, will benefit also from 20, 30 or 50,000 visitors. It’s an appealing design that should be up to date. To a menu which really helps to confuse instead of the customer. The page-load times may not be too long and the contact or the shopping itself must be simple. Too much information are unfavourable, too little as well. It is actually a bit like at the local department store. Whoever enters it, must realize immediately that there is a large and well-stocked supply. Lots of Grabbeltische”, cluttered aisles and probably only sparse light not inviting. This applies to the cash register, as well as for the conversion rate. Jorg Wallace Texttakte.de

With Promotional Agencies To More Sales And Better Sales

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What makes a good promotion agency? Communication and marketing are the classic instruments of sales promotion, in which promotional agencies specialize. A good promotion agency is not easy to find, because the offer is now great. Who wants to locate a top provider, must evaluate the working methods and the quality of the offered assortment. A good promotion agency offers a complete service for all promotional activities, which take place directly on the customers. This can be for example a give-away action, the free samples are distributed, how about a new sunscreen to swimmers on a beach. Also staff dressed as a carrot, which advertises in the shopping centre for the new Veggie stand, probably comes from a promotion agency, as well as the friendly Lady at a booth.

Promoter for promotions find promotion agencies have a pool of employees who carry out promotions by companies or support. They provide not only competent promoter, but take care if desired – to the Organization of events, for example, the organisation of signs, trade show booths, or costumes. The customer of a promotion agency of that operates nationwide, has to worry this even something in the rarest cases, because everything is organised by from front to rear in whole Germany. This is especially handy when promotional measures in multiple locations should be performed at the same time. A local promotion agency could build a particularly spectacular scenes such as the Brandenburg Gate, the famous landmark, which is a real tourist magnet. An effective nationwide promotional machinery is also from a regional operating agency. As a customer, you must make the camera maximum available.

The Agency cares, for example, the approval of the city for carrying out the action, as well as the necessary equipment, unless the customer has this not in the portfolio. Who does what in a promotion agency? Promotion agencies have many different departments. At Goop you will find additional information. We all see – the people who are more or less at the front, are the promoter itself. You distribute, market and sell on behalf of the client or the Agency. You are the media, which communicates to the outside and stands for the advertised product. The consultants are a critical link in the Agency. You keep in touch with the customers, sell new creative ideas and offers. You write the briefings for the promoter and tune them with the customer. The consultants give the promoters of the necessary knowledge and important sales help at hand. Behind the scenes the planners and analysts of a promotion agency the designers pulling the strings in the background and have rarely direct contact with customers. You worry about everything else that goes behind the scenes to organize the administrative work and the required equipment Often, the designers have a large network of contacts that they can use at any time. It is no matter whether you need fast 300 new cups or whether a Permission must be for the Cologne market place here. Analysts called the market researchers, evaluate a promotion in the connection. Who bought the product, how old was he, what does he and why has he accessed? How many customers we have achieved, and how many of them were in the relevant target group? These are just a few examples of the things that an analyst finds out. The result is not only an important evaluation for the customer, but affects future actions.

Action For The Repositioning Of The Company:

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An often scanty capital admits to no professional implementation and getting worse as the economic situation of the company. Find the solution here! A large number of companies has the problem to position themselves further to survive on the market today. But the economic tension makes this a most difficult task. An often scanty capital admits to no professional implementation and getting worse as the economic situation of the company. To provide a solution to these problems, we have worked out us a smart solution with our cooperation partners: “many companies, traders and professionals have discovered the lease long. Who least, protects its equity, ensures the liquidity of operation, can better use its own resources, immediately save taxes and calculate risk. Just high-yielding companies find an interesting form of investment in the lease. The decisive advantage: The technology is always on the latest The latest car model, the high end computing, was the most modern equipment available.

So you can focus more easily on what you do best: your business. But what use is the most powerful hardware, if the software is outdated or your Internet presence is no longer up-to-date? To expand market share and sales growth to achieve, must be used to promote your advertising and marketing efforts in times of crisis. However, many companies go the opposite way with often fatal consequences for the operation and the number of jobs. Build in for better times. Secure your advantage in the long term! Act counter-cyclically and leave your competition behind! 98,70 euro in the month we offer an innovative leasing concept for your new Internet presence or your individual software solution. You can use your Web site or the software, but pay in convenient installments. Customized, professionally and with maximum preservation of capital, the necessary your company Free space can be. Online leasing calculation under: leasing special page to the action: company: the D33 Internet service GmbH is an Internet Agency in the first hour.

For more than 10 years, design, design, programming, and we market Web sites, intranets, extranets, and multimedia applications. Our Agency works primarily in the metropolitan region of Nuremberg. Nevertheless, our customers use nationwide (Dusseldorf, Eutin, Kempten) and internationally (E.g. Brussels, Finland, Egypt) on our solutions. We see ourselves as a partner of SMEs of but also national and international corporations, as well as by public institutions. We recognize potential and develop solutions which contribute to the value of our customers. Return on investment is always in focus. Our work is supported by proprietary software products such as the content management system consoleo. This enables the customer quickly and efficiently changes or enhancements to its To make the Internet presentation. Short training times and thus efficient solutions ensure a fast and predictable success. In addition to the typical services of an Internet agency or media agency such as website creation, Web design, online marketing and search engine optimization (SEO), solutions with modern open source systems such as the Magento shop system offers D33. We differentiate ourselves not only with the scope of our services, but also with measures that increase quality and investment security for our customers. 9001:2000 this includes of course the permanent training of our employees in addition to the certification according to ISO. As proof of our quality and sustainability the option of financing our products and services through leasing available is in addition to the actual services, according to the principle: “Pay as you earn”! Klaus Werner

Sustainable Merchandising

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DG!S – partner for sustainable corporate design and merchandising GLOBAL DESIGN! STUDIO is available in the areas of corporate design and merchandising support with sustainable products to the page. We develop and create individual corporate design, offer comprehensive advisory services in the area of company presentation, design and realize a memorable appearance for your company according to the given CI guidelines. We offer you innovative and unconventional solutions, that share the views of new perspectives. Sustainability is an integral part of our philosophy. We advise you gladly to the theme of “Green corporate fashion and promotional clothing”. Here we use fair trade and organic sustainable clothes (organic cotton), as well as textiles from the environmentally-friendly raw material, bamboo (natural bamboo). Our partners are certified according to oKO-TEX standard 100.

This guarantees that the textiles and Farbesubstanzen are not harmful to health and environmentally-friendly production methods are used. In addition, the textiles are with “Earth positive TM” marked, so organic and fair traded and produced exclusively with renewable energy sources (water, wind, solar). We offer screen printing environment and skin-friendly watercolors refinement method in the print area. Of course, we also like to embroider your promotional apparel. The textiles are embroidered here in Germany – at a fair price for all. GLOBAL DESIGN! STUDIO supports holistic, corporate design and merchandising, from ideation and design of high quality products through the production to the delivery.