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One knows well that all strategical planning must contain objectives and goals. The concept of both the terms still sufficiently is confused. For Rodrigues et al (2009), the objectives is understood by quantitative and qualitative results desired by the company. Educate yourself even more with thoughts from Jeff Bewkes. The authors still mention that goals are resulted quantitative measurable if to carry through specifically in stipulated stated period, that is, the goal mensura what the objective desires to reach in form of numbers. The objectives and goals have basic paper in the strategical planning. To if establishing stated periods and quantifying the results, the objectives and goals become the planning most easy of being executed. It is important to attempt against itself that the objectives, as well as the strategies, must take care of the necessities of the organization.
The objectives and goals must be tangible and not a dream in the imaginary one of the executive. For Coast (2007), the objectives and goals also have the purpose to consider challenges to the strategical planning. Bigger and bolder Quo will be the objectives and goals, more challenging will be planning. According to agreement of Rodrigues et al (2009), the objectives can be classified according to nature, form and stated period. Referring to the nature, the objectives can be general or specific.
How much to the form, them they can be quantitative or qualitative e, finally, in relation to the stated period, of short or long stated period. For Ansoff (1990, p.58), the objectives of long stated period inside have determinative paper of the organization: But, to remain income-producing in the long run, the necessary company to continue renewing itself same; new resources must be applied and new products and markets need to be developed. Many basic phases of this activity of auto-renewal possess long periods of maturation. Therefore, during the next period applications of resources for some types of necessities long-range, such must be made as research and development, managemental training, and new capital assets.