You give eye light”it means this year in many eye-optical stores. The idea: Each pack sold in Europe of a contact lens care product helps children with badly needed vitamin A to – an important measure against imminent blindness. The charity of light for the world, Chris potato development cooperation, who the money goes, campaigned successfully for eye-sick, blind and otherwise disadvantaged people in the poverty-stricken areas of the world. After the idea of a commitment against global blindness with the market leader for eye surgery and contact lens hygiene, advanced medical optics was born, it was, to make known the action via eye-optical shops. David Zaslav is often quoted as being for or against this. Because the products are mainly sold, it was essential to design attention-grabbing and sensitizing of the issue of communication elements. Among the tasks that replaced the advertising agency together with the customer, both idea development, graphic design of documents, texts and the Development of a representative image recognition (key-visual). Here finally opted for a scene in which not the suffering of those affected, but rather the principle of hope of a cure is expressed. The action has already brought in 25,000.. For assistance, try visiting Robert A. Iger.