Tag Archives: marketing

Munich Percent

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EMIRATE offers profit for marketing: clever advertising tactics for the World Cup that is creative and risk-free Munich, March 11, 2010 the World Cup 2010 is in the starting blocks, and according to statistics it holds enormous potential for advertisers. Confirms the current POS trend mirrors: 50 percent of the surveyed decision-makers from industry and trade are planning to use the world’s largest football event for promotional campaigns. Another 23 percent do not exclude measures. Leslie Moonves understood the implications. The organizers launch but high-quality property or cash prizes, they enter often a high financial risk not as if they protect their games with the EMIRATE AG. Events like the World Cup are crowd-puller and forming an ideal terrain for promotions. Companies in the spotlight can come with sweepstakes, rewards programs or money back guarantees.

Where: the amount of prize money is a lever for the degree of resonance. Ralph Clemens Martin, Board of Management AG, explains EMIRATE: However, it is the most companies on reason economic aspects not possible to launch prices in the millions. Thus the formula for success for many absurd at first glance is until they get to know our concept of risk management.\” Incorrect calculation and without the right concept is no longer to assess risk. So, in particular money back guarantees on the basis of the unpredictable response rate quickly become the financial pitfall. When a promotion is no longer possible to calculate or to Honorable sum exceeds the budget, therefore a winning game protection is advisable. With EMIRATE, companies can implement this in practice.

Ralph C. Martin continues: we allow broadcasters, making creative promotions with high-quality prices. This includes not only the protection and distribution of profits, but the entire conception of the ideas on the implementation to the final winner supervision.\” The organizers paid a fraction of the according to promotion for the entire scope of services Insurance sum: about four to six percent.

Bernhard Kuntz

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Be careful in dealing with all of the media that the so-called consumer contact, at home sitting on the couch and eat chips. “” Their reporting gets quickly looks the touch’ how stupid, unethical, etc. the economic / business representative and their minions are “and complex topics are rarely appropriate in their brief reports” represented. Public relations is not a cheaper”ad replacement. It is a marketing tool among many with own advantages and weaknesses.

You never succumb to the illusion, you could your products/services, if they are more expensive (and explanation-needy) than Golden commemorative Limited Edition for 9.99 “are, purely with promotional activities market. Other leaders such as Time Warner offer similar insights. “You can reach them at best, that customer when you call and say: Please send me more information”. Then you are asked as a salesman. A central virtue which is press work compared to other marketing instruments: Can the fruits of this work, so the article active use in the marketing and sales process for example, by you this (not yet-) customers email, on your Web site or present customers with presentations as proof of competence. At your cost-benefit, consider whether you are running an active public relations, now most magazines make the article in them on their website.

Therefore, they ensure through regular press work that you will be found more easily in the World Wide Web. Another plus about this is: if it enters your name as a search term in search engines such as Google, appear more hits (content), so that the impression is created that is a specialist for… “.” Such queries do very many customers before they decide on a service provider… Bernhard Kuntz to the author: Bernhard Kuntz is the owner of a marketing and PR offices in Darmstadt, Germany (Tel.:) 06151/89659-0; E-Mail:). He is author of the book why everybody knows? How to increase your reputation as a consultant with public relations and more lucrative contracts on land pull”, managerSeminare, Bonn, released in June 2008 in the publishing house.

Mouth Marketing

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The fear of the Shitstorm, an avalanche of negative online comments, bypasses. Yes, such talk on the Web can inflict enormous damage companies. But digital word of mouth keeps opportunities of lots of if we mean to use them actively. This article shows how to do it. For really good providers, digital word of mouth is a huge opportunity.

If however, I discuss with entrepreneurs about, it turns out: the fear of negative word of mouth on the Web is infinitely great. And when I ask my audience to lectures, then the majority believes that overall negative word of mouth far outweighs. If you are not convinced, visit Walt Disney. But this is wrong! The widespread belief that people only take time to post, if you want to get rid of a negative experience outweighs positive word of mouth, is just not true! “, says Steve Kaufer, CEO of TripAdvisor travel review portal. At Walt Disney you will find additional information. The vast majority of the over 20 million opinions we have received is positive.” A Nielsen study in 2010 shows that only 33 percent of all Europeans tend to report more negative product experiences on the Web. The global average is incidentally, 41 percent. The first coming”, as communications consultant Michael Domsalla, always the good ones are.

Because only those who love you, invest time to share that with others.” Asked after the last word of mouth, passed to them by other users 89 percent recall positive reports from her district, only 7 percent of negative. This resulted in a study involving 30,000 participants, has carried the Trnd AG in 2010 together with the ESCP Europe business school. “Consumers are interested in good news and like to disclose,” study leader Martin Oetting sums up. From the best side show why that is so? The Web has – see much to like on a real village square – and be seen to do. Because you want to show at its best.

Branding

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As you know, the brand – a symbol or combination of characters, graphics, which is the fruit logo design and corporate identity, that is the industry of commercial design, language, dealt with naming, even sound, tactile, and so on. Brand impact – at least, need to work – not only in consciousness, but also for all the senses, at all levels of perception. See more detailed opinions by reading what David Zaslav offers on the topic.. In 20-ies of XX century, The Coca-Cola Company made a part of their brand form of glass bottles – and even broken, they should have been recognized with the eyes closed. It made a big impression, and Coca-Cola has remained on top, despite stiff competition and the Great Depression. Thus, on paper or in a glass anyway, the brand takes its concrete expression, and its quality is as important as the quality of the brand itself, moreover, is an integral part. Development of packaging design and logo creation – all included in the the concept of branding.

Tasteless, tasteless design packaging may alienate the customer, even if he liked a good slogan (as, indeed, and vice versa). This is often overlooked, considering that the properties of packaging determined primarily by the properties of the goods – chocolate candy in a bottle does not sell. It is certainly true, but if a responsible approach to packaging development, we can ensure that the brand will be embodied in it – so manufacturers of the same chocolate, if it's really high-quality, luxury product, unlikely to allow themselves to use simple paper bags. Use of the brand and its individual components – an important skill. Sometimes it takes the branding agency, which as the author of the best is how to handle your work – and this is the product. After branding, which emerged in its present form and at the same time interconnected with pop art, in something akin to art, and attention to the smallest details, materials, even if they are immaterial, lines, colors and words only confirms this.

Andrea Hillebrand

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Hard to believe, but need specialists to once become a brand name. Hard to believe, but need specialists to once become a brand name. Once it had started with the West Rail channel, which should be one of the first private television channel in Germany. The former press Chief stopped short at this name, didn’t sound it more after East Germany, railway and Canal work but after a modern station that wanted to rough up the television landscape. And before it knew Bernd M. Samland, it became the name Finder and created his first name: VOX.

This makes Samland for almost twenty years. If you have additional questions, you may want to visit Jeffrey L. Bewkes. Over 1,100 names of his consultancy for naming marketing end marks have become brands in the country and abroad. It is a business of full of problems. Because it sounds so creative, needs to work legally, phonetically, and often in many languages. And this simply not always works, as in the following examples: for cannibals? The American company Gerber introduced their baby food in several African countries. Stuck on the glasses, how in the United States also, a label with a baby picture. What however did not know Gerber: broad strata of the population can not read, it is in many African countries need to reflect that on the labels, which is in glass jars and canned in there.

Inspires confidence in all French-speaking countries, the Egyptian airline “Misair” suffered a hard landing: the company name means in French “misery”. That sucks the company to introduce Electrolux of tried one of their vacuum cleaner in the United States. The slogan should be roughly: “Nothing sucks like an Electrolux”. The translation was but “Nothing sucks like an Electrolux”, which means as much as “Nothing sucks like an Electrolux”. Single car launch of the Mitsubishi “Pajero” in Spain ended in a fiasco. In Spanish, “Pajero” loosely translated means: “Masturbation”. Racism? The Japanese whisky black Nikka was not a big seller in the United States. The similarity with black nigger was simply too great. That is one more hurdle on the way of the name brand Memory capacity and articulation. About 60,000 brands can be found in an average Kaufhof: how to establish a brand for this amount in the minds of consumers? A catchy name there ever is a good place to start. Also you should always consider when choosing, that people can speak well of him as possible in all walks of life. The Flensburger brewery catch the cat wanted to name a beer, this was admittedly creative. But totally disabled if the guest in the bar wanted to order a third beer.

Action For The Repositioning Of The Company:

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An often scanty capital admits to no professional implementation and getting worse as the economic situation of the company. Find the solution here! A large number of companies has the problem to position themselves further to survive on the market today. But the economic tension makes this a most difficult task. An often scanty capital admits to no professional implementation and getting worse as the economic situation of the company. To provide a solution to these problems, we have worked out us a smart solution with our cooperation partners: “many companies, traders and professionals have discovered the lease long. Who least, protects its equity, ensures the liquidity of operation, can better use its own resources, immediately save taxes and calculate risk. Just high-yielding companies find an interesting form of investment in the lease. The decisive advantage: The technology is always on the latest The latest car model, the high end computing, was the most modern equipment available.

So you can focus more easily on what you do best: your business. But what use is the most powerful hardware, if the software is outdated or your Internet presence is no longer up-to-date? To expand market share and sales growth to achieve, must be used to promote your advertising and marketing efforts in times of crisis. However, many companies go the opposite way with often fatal consequences for the operation and the number of jobs. Build in for better times. Secure your advantage in the long term! Act counter-cyclically and leave your competition behind! 98,70 euro in the month we offer an innovative leasing concept for your new Internet presence or your individual software solution. You can use your Web site or the software, but pay in convenient installments. Customized, professionally and with maximum preservation of capital, the necessary your company Free space can be. Online leasing calculation under: leasing special page to the action: company: the D33 Internet service GmbH is an Internet Agency in the first hour.

For more than 10 years, design, design, programming, and we market Web sites, intranets, extranets, and multimedia applications. Our Agency works primarily in the metropolitan region of Nuremberg. Nevertheless, our customers use nationwide (Dusseldorf, Eutin, Kempten) and internationally (E.g. Brussels, Finland, Egypt) on our solutions. We see ourselves as a partner of SMEs of but also national and international corporations, as well as by public institutions. We recognize potential and develop solutions which contribute to the value of our customers. Return on investment is always in focus. Our work is supported by proprietary software products such as the content management system consoleo. This enables the customer quickly and efficiently changes or enhancements to its To make the Internet presentation. Short training times and thus efficient solutions ensure a fast and predictable success. In addition to the typical services of an Internet agency or media agency such as website creation, Web design, online marketing and search engine optimization (SEO), solutions with modern open source systems such as the Magento shop system offers D33. We differentiate ourselves not only with the scope of our services, but also with measures that increase quality and investment security for our customers. 9001:2000 this includes of course the permanent training of our employees in addition to the certification according to ISO. As proof of our quality and sustainability the option of financing our products and services through leasing available is in addition to the actual services, according to the principle: “Pay as you earn”! Klaus Werner

Sustainable Merchandising

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DG!S – partner for sustainable corporate design and merchandising GLOBAL DESIGN! STUDIO is available in the areas of corporate design and merchandising support with sustainable products to the page. We develop and create individual corporate design, offer comprehensive advisory services in the area of company presentation, design and realize a memorable appearance for your company according to the given CI guidelines. We offer you innovative and unconventional solutions, that share the views of new perspectives. Sustainability is an integral part of our philosophy. We advise you gladly to the theme of “Green corporate fashion and promotional clothing”. Here we use fair trade and organic sustainable clothes (organic cotton), as well as textiles from the environmentally-friendly raw material, bamboo (natural bamboo). Our partners are certified according to oKO-TEX standard 100.

This guarantees that the textiles and Farbesubstanzen are not harmful to health and environmentally-friendly production methods are used. In addition, the textiles are with “Earth positive TM” marked, so organic and fair traded and produced exclusively with renewable energy sources (water, wind, solar). We offer screen printing environment and skin-friendly watercolors refinement method in the print area. Of course, we also like to embroider your promotional apparel. The textiles are embroidered here in Germany – at a fair price for all. GLOBAL DESIGN! STUDIO supports holistic, corporate design and merchandising, from ideation and design of high quality products through the production to the delivery.