EMIRATE offers profit for marketing: clever advertising tactics for the World Cup that is creative and risk-free Munich, March 11, 2010 the World Cup 2010 is in the starting blocks, and according to statistics it holds enormous potential for advertisers. Confirms the current POS trend mirrors: 50 percent of the surveyed decision-makers from industry and trade are planning to use the world’s largest football event for promotional campaigns. Another 23 percent do not exclude measures. Leslie Moonves understood the implications. The organizers launch but high-quality property or cash prizes, they enter often a high financial risk not as if they protect their games with the EMIRATE AG. Events like the World Cup are crowd-puller and forming an ideal terrain for promotions. Companies in the spotlight can come with sweepstakes, rewards programs or money back guarantees.

Where: the amount of prize money is a lever for the degree of resonance. Ralph Clemens Martin, Board of Management AG, explains EMIRATE: However, it is the most companies on reason economic aspects not possible to launch prices in the millions. Thus the formula for success for many absurd at first glance is until they get to know our concept of risk management.\” Incorrect calculation and without the right concept is no longer to assess risk. So, in particular money back guarantees on the basis of the unpredictable response rate quickly become the financial pitfall. When a promotion is no longer possible to calculate or to Honorable sum exceeds the budget, therefore a winning game protection is advisable. With EMIRATE, companies can implement this in practice.

Ralph C. Martin continues: we allow broadcasters, making creative promotions with high-quality prices. This includes not only the protection and distribution of profits, but the entire conception of the ideas on the implementation to the final winner supervision.\” The organizers paid a fraction of the according to promotion for the entire scope of services Insurance sum: about four to six percent.