Why high attendance figures are a little odd, no guarantee for success it is. Many operators of Internet-shops into joyous Rapture, when they see that many visitors to your site have managed it. High visitor numbers are equated with success. This is strange, because many visitors mean not necessarily many customers. The operator of a department store looks certainly no special cause for rejoicing if he evening although finds that many people are striped through its corridors, they have purchased but hardly anything. Many friends, few customers it’s not by coincidence, that there is a market, offered on your Facebook friends for sale.
It has fortunately nothing to do with slavery, the friends are only virtual. But companies that operate Web sites, often assume that it is good for the image, if many friends or like me clicks on the page can be found. This also isn’t so wrong. But virtual friends buy anything now. The focus must be on the design of the website lie. She need to convince already after a few seconds, the so-called 5-second impression is of crucial importance. He is convinced to stay, the visitors do not spontaneously of is again with just a single click away.
And inevitably arrive at the competition. By the way: so high bounce rates also Google don’t like to see. The search engine giant evaluates frequent and rapid jumps as inferior quality. Not entirely wrong. The gauge conversion rate many clicks on the site are beautiful, no question. But the question of how many of those clicks actually have reactions to the result is at least as interesting. This can be measured, for example, through sweepstakes or contests, but also to contact requests, downloads, inquiries, and last but not least purchases. You could follow well the logic that many visitors to the site already sooner or later lead to more sales, all a matter of time. And it is of course true that the odds of success if more visitors click on the page. Nevertheless should the approach be different. The question must be how it can get that many visitors again jump off without to be become active. A good conversion rate by customer care if a purchase 5 of 10 visitors, is the obviously better, than 20 visitors buy something only 4. Who so adjusts his side, that the 10 visitors feel, will benefit also from 20, 30 or 50,000 visitors. It’s an appealing design that should be up to date. To a menu which really helps to confuse instead of the customer. The page-load times may not be too long and the contact or the shopping itself must be simple. Too much information are unfavourable, too little as well. It is actually a bit like at the local department store. Whoever enters it, must realize immediately that there is a large and well-stocked supply. Lots of Grabbeltische”, cluttered aisles and probably only sparse light not inviting. This applies to the cash register, as well as for the conversion rate. Jorg Wallace Texttakte.de