If the political campaign of Howard Dean does not achieve anything, I would say that is brought into the mainstream of the use of something called a weblog or “blog” as it is known in cyberspace. A blog is really nothing more than a diary uploaded to the Internet and until about the last 12 months was the realm of the person who saw it as a method of non-random (and sometimes distorted) thoughts. The great thing about weblogs, and the growing body of software being created for publication, is that they are a tremendous business tool. Weblogs to create content and contact? And that’s what your customers crave more than anything. I use a program (there is a free trial version) called pMachine to post on my weblog DuctTapeMarketing.com / weblog.php.
This program allows me to simply make many entries and updates and also allows readers to add comments. Better still, now seemingly random articles can be sorted and searched by content or theme. My weblog is more like a system content management and my readers seem to love. Another great reason to explore the use of weblogs is that search engines seem to love them. Within 30 days of launching my weblog it became the most visited page on my website traffic quite high. So what about blogs that small spiders so much love? Here’s a little secret, search engines crave content. Okay so maybe not so secret, but to see many websites that you might think so.