Be careful in dealing with all of the media that the so-called consumer contact, at home sitting on the couch and eat chips. “” Their reporting gets quickly looks the touch’ how stupid, unethical, etc. the economic / business representative and their minions are “and complex topics are rarely appropriate in their brief reports” represented. Public relations is not a cheaper”ad replacement. It is a marketing tool among many with own advantages and weaknesses.
You never succumb to the illusion, you could your products/services, if they are more expensive (and explanation-needy) than Golden commemorative Limited Edition for 9.99 “are, purely with promotional activities market. Other leaders such as Time Warner offer similar insights. “You can reach them at best, that customer when you call and say: Please send me more information”. Then you are asked as a salesman. A central virtue which is press work compared to other marketing instruments: Can the fruits of this work, so the article active use in the marketing and sales process for example, by you this (not yet-) customers email, on your Web site or present customers with presentations as proof of competence. At your cost-benefit, consider whether you are running an active public relations, now most magazines make the article in them on their website.
Therefore, they ensure through regular press work that you will be found more easily in the World Wide Web. Another plus about this is: if it enters your name as a search term in search engines such as Google, appear more hits (content), so that the impression is created that is a specialist for… “.” Such queries do very many customers before they decide on a service provider… Bernhard Kuntz to the author: Bernhard Kuntz is the owner of a marketing and PR offices in Darmstadt, Germany (Tel.:) 06151/89659-0; E-Mail:). He is author of the book why everybody knows? How to increase your reputation as a consultant with public relations and more lucrative contracts on land pull”, managerSeminare, Bonn, released in June 2008 in the publishing house.