The search for excellence and innovation is a race that has no end, if we want to grow to extraordinary levels both in personal life as a business is necessary to fight in a determined manner to achieve the best adaptation and bring about powerful changes. Once you have defined a vision or goal that you want to achieve, the first thing you have to do is observe the competition, look at what they are doing, how did so, long led them, analyze every detail. If we aspire someday be at the peak of success then must see the best and learn from them, no matter where we are now, or how long we need to achieve them, we can already begin to imitate them in something. If we begin to do things well then we’re jumping in where others had to learn through trial and error, why the modeling of success is so important because it saves resources and energy, also the results are faster. In the book the secret of the power of the goals of Andrew Corentt shows us that we look to the people and successful companies that have distinguished themselves by bring something new, one great competitive advantage than others did not possess, it is therefore essential that you can activate in their life the current creator of the universe. There is always some contribution or extraordinary effort throughout history of success, that share of sacrifice has enabled them to jump fully favorable scenarios, this task requires much motivation..