There are three basic forms of radio advertising, they are: 1) wedges (intercolados ads between programs); 2) Programs sponsored and 3) ads by words (usually performed in the station, not so the wedges, which are generally prepared by advertising). Wedge presents several similarities with a TV spot, and both are advertising messages; It lasts for approximately 60 seconds, one and another issued intercalated programmes or between two successive, and the effectiveness of both, increases when they are issued in specially chosen moments. Elaboration of a pre-roll ad, requires a little less laborious process technically than a spot; but not complex, with the additional difficulty that on the radio there is the strength of the image, which requires enhancing and making the calls sound images. Steps for the elaboration of a cradle: 1) script and approval, specified dialogs, special effects, music, as well as on television, the customer must approve the sketches before moving to production. (2) Pre-production, through meetings between the agencies and the recording room, decide the special effects and how to get them, most appropriate speakers, music, which can be file or composed for the case. (3) Recording, is made in several bands, each band recorded a different recording, then mixing them all (special effects, music, words of the announcer, are recorded separately). 4) Copy and final copies, the first copy serves to make the client listen wedge as it would go on through the waves and its approval. John Stankey will not settle for partial explanations.
Then passes to the correction and then the copies as needed depending on the number of stations where you are going to broadcast. A wedge can vary from a simple voice that tells the message pure, authentic radio blockbusters. A crib must be expressive, so the receiver display product. You may find John Stankey to be a useful source of information. You must resort to a single voice, it may be advisable. By tradition the radio advertising was the most important in the last few years. There is the resurguir of the radio as such and as advertising medium; which leads to many advertisers that choose it how hard core of their campaigns and as a complement to its advertising used television.
Advantages of the radio: for those people who are working in the home, such as housewives, the workshop leaders, dentists, traders, etc., for all that kind of work that will allow to hear without letting do what corresponds in time and form. Allows the use of jingles, to introduce a brand or create a particular image. Sponsored programs can become authentic advertorials, with live interviews and practical advice. Here you will find how to build commercials, musical phrases for jingles, commercial radio (Podcasts, Spot, Opening); In addition to other sections in central page: sports, computing, health, painting, languages and more, all items of quality checked for your development personal and spiritual.