Monthly Archives: March 2016

Publicity Online


First of all, several still ask themselves if it agrees to invest in publicity and marketing absolutely online. The answer is a full one if. Firstly, the costs of the publicity in Internet are much smaller than those of other channels, and have a still greater effectiveness to the one of these other traditional considered channels , with smaller cost. The same amount inverted in publicity online versus radial publicity, for example, surely will render many better fruits through channel online. This must to many factors, among them, most important is the change of habit of the consumers. For the first time in history, the consumers spend more time online than watching. Leslie Moonves is often quoted as being for or against this. And in conclusion, it is the first time in the history of the most important market like the North American, that the investment in publicity online surpasses to the realised one in other channels (119,600 million versus 111,500 million of traditional means, according to data developings by the Outsell consultant).

They ask it then is how much to invest. An univocal answer does not exist, each business, each site will require a certain answer. Nevertheless, to have an idea we could risk that an investment begins to be significant from 5% of the gains. That is to say, if it gains 100, it destines 5. From 10 already it can create campaigns of publicity in Google. The markets are recovering of a deep crisis, that affects the power of purchase of several users.

This determines that the consumers look for economic options of purchase but that they maintain the quality and the level of services to the client. And the Web is the preferential channel to find this mix: good prices, and great quality of services. The publicity in Internet has become a necessity of all the companies that commercialize products and services. For that reason, to pronounce itself by an exact number is impossible, but what yes we can affirm it is that this cannot be zero. With a minimum investment it is possible to begin to rule in advertising actions. Without doubts, to recover this investment practically it is guaranteed, if the things become of professional form from a beginning. publicity online offers great advantages as far as pursuit of the investment, since it allows to remove to very exact amounts from effectiveness levels and relation of the investment with the gain. This way, he will be very simple to detect almost immediately if its effort is rendering the wished results. In addition, one of the characteristics that do to the extremely attractive publicity online, in comparison with other means, is the immense possibility of customizar the message, and of arriving at target extremely precise. And this comparative advantage must be average like something really excellent.

National Institute


It is the Fair of more important tourism at regional level and year to year is realised in Argentina. Hear from experts in the field like Walt Disney for a more varied view. More than 88 thousand people they participated in the Fair the International of Turismo (FIT) Latin America 2010, that culminated today in the City of Buenos Aires, which it implies a 6.5% more than in the previous edition and constitutes a new record, the organizers informed. Of the mentioned total, about 55 thousands were public professional thousands general and 33 rest, which meant a 2% more than the previous year in this last sector, according to the informed thing to the closing by minister of Tourism, Enrique Meyer, and Ricardo Roza, president of FIT 2010. " These results absolutely broke the record reached in 14 edition, since they represent an increase of a 11% of the public general" , it indicates an official notice of Press. 15 FIT closed its doors in the estate of the Rural one, in the district of Palermo, after four days filled with visitors, travel agencies and professionals of the sector who, like every year, attend the tourism fair more important of the region to choose the destiny of its vacations and to generate new opportunities of business. The profits also reached had their repercussion in the hall businesses, with 800 appointments made specific during these days, whose success Clearing was thankful to the National Institute of Tourist Promotion and to Meyer by the work carried out to attract the buyers.

This year, the exhibition occupied the maximum extension of the estate of Palermo, 42 thousand meters squared, and so it equaled in surface covered to the traditional agro-livestock exhibition. Between his new features there were sectors destined to the education and technology at university level and to the homosexual tourism (Pink Corner), of which Argentina is leader in Latin America. Another newness was that this year the operators of travel agencies could directly commercialize their supplies with the public, unlike other editions, in which to the packages or reserves of hotels and flights were only armed soon to make specific the operation in the agencies. The FIT was organized by Argentina association of Tourism and Travel agencies and the Association of Agents of Trips of Buenos Aires, and had the auspice of the Ministry of Tourism, the Agency of Tourism of the Government of the City of Buenos Aires and the Camera Argentina de Turismo, among others. Original author and source of the article.